Wellmax is a marketplace, the idea of which is to gather various stores in one place and make them accessible to users. In addition, the marketplace takes over all the routine work and thereby gives time for creativity.
This portfolio case showcases a project undertaken for Wellmax, a marketplace that aims to bring together a diverse range of stores and make them easily accessible to users. The project involved several key improvements to the platform, including a partial redesign of the web version of the service for both desktop and mobile, as well as a redesign of the product card and the product creation flow.
Overall, the goal of the project was to enhance the user experience on the Wellmax platform and make it more convenient for both buyers and sellers. By streamlining routine tasks such as marketing, store development, and delivery, Wellmax aims to give its users more time for creativity and innovation. The improvements made by the team have helped to make the platform more efficient, user-friendly, and competitive in the marketplace industry.
• Partial redesign of the web version of the service (desktop and mobile)
• Redesign of the product card
• Redesign flow product creation
• Launching the MLM binary system
• Improvement of the purchase flow
"Wellmax is impressive. The recent redesign made it easier to navigate and find what I'm looking for. The product card layout and purchase flow were improved, making it a convenient and user-friendly marketplace experience."
Anna May, sales
Product card redesign
I improved product card by simplifying layout, highlighting key details, and improving navigation. The redesign resulted in increased sales and user experience, with easier access to information and clearer calls to action.
Redesign the flow checkout
The redesign of the checkout flow resulted in a significant improvement in the user experience and an increase in sales. We achieved our business goal of increasing the conversion rate and decreasing the cart abandonment rate. Users found it easier to complete their purchase, resulting in a higher rate of successful transactions. As a product designer, I played a key role in driving these positive results and improving the overall success of the marketplace.
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